Hello and welcome to my blog!
So, I’ve decided to start a blog!
But who am I? Why have I started this blog and what will I be posting?
If you have checked out the “about me” page then you’ll know that my name is Liz and I run CakeBuds who specialise in Contemporary Cake Design. I am a mum of two by day, a cake artist by night and all the other stuff in-between!
Why I started my blog?
Now I know there are plenty of people out there who have heard the term “blogging” and don’t really understand what a blog is or how reading one can improve their lives. I have to admit that I used to be one of those people!
BUT … then I started my own business!
I quickly learnt that I’d been reading blogs without even realising it. When I read reviews online comparing pushchairs and whether to buy a Kitchenaid or a Kenwood Kmix … these were all blogs! For those cake makers wondering … I went for the Kenwood!
I also learnt that a blog would help to rank my website higher on google and potentially boost traffic. So yes in a way I am doing this for myself, but it does go beyond that!
I also want to connect with all of you reading this. I was finding there was a lot of useful information I wanted to share with individuals, engaged couples and fellow cake designers which wasn’t always possible on my social media posts due to caption limitations.
So … my blog was born!
What information will I be sharing?
I am very excited to start blogging, although writing has never been a strong point of mine, so please bear with me, as I can get a bit exclamation happy at times!!!!!!!
The aim of this blog is to share with you my insights into being a cake artist and mumpreneur. I will always do my best to share cake related information which will be of interest, inspire, motivate and maybe even have you walking away seeing things in a different way to before.
And I will be introducing you to some of the super talented suppliers I’ve had the pleasure of working with in the wedding industry.
Throughout all of my posts I want to be honest and transparent with you. As I have found that one of the problems with social media is that we can become absorbed in it and the reality is that the majority of people only share the “pretty” images and captions. Im guilty of this myself!
But everyone knows that life can be a bit of a rollercoaster and it isn’t hunky-dory all of the time. So I want to share with you the nitty gritty which comes with the territory of being a cake artist … as lets face it … if we sugarcoat everything (no pun intended!) then no-one will ever understand the complexities involved!
So what’s next?
I’ll leave my story about changing career to become a cake artist for another blog, however making cakes and building my brand has been more challenging than I ever imagined.
When I first started my business I wasn’t sure of the direction I wished to go in and took cake orders of any kind. But now I know that contemporary cakes are what I’m passionate about and the cakes I want to be making.
I soon realised my brand and website wasn’t reflective of my love in contemporary cake design so decided to have a bit of a revamp.
It started with a complete redesign of my website. If you have ever created a website by yourself before, you will know how much WORK goes into this! It is still a bit of a work in progress but I’m much happier with how my new website is looking now (and a little bit proud I did it all by myself)!
With regards to my branding, this is currently in progress of being redesigned by the amazing Keady Row … so watch this space! I’m hoping for the big reveal very soon!
And if you have made it to the end of my first blog then I am extremely grateful. I know that everyone is busy and that life moves pretty fast! Which is why I only plan on writing 1 or 2 blogs per month … so don’t worry … I wont be taking up too much of your time!
“Do what you love, not what you think you’re supposed to do!”
– Unknown –